Last month, our Smadex Growth Squad had the opportunity to attend White Nights Istanbul. We have attended several WN events across various locations over the last few years. These events have always been well-attended and full of insightful panels focused on the gaming sector.

Billed as an event that unites more than 1,500 game industry decision-makers on-site in Istanbul, conveniently, it also offered a dedicated online communication platform, WN Hub, for attendees to connect and set up meetings prior to the event itself and also follow up post-event with anyone you may have missed.

The panels and discussions were varied; some aimed at indie developers starting out looking for funding, while others were more focused on discussions for established studios to maximize growth. There were also plenty of discussions around hot topics in the industry, such as CTV and SKAN 4.0. The conference also had a dedicated AI for Business section with plenty of discussions on how AI can be used within the gaming sector.

Networking-wise, the event is very well set up to ensure optimum opportunities to speak to relevant contacts. In addition to the super helpful communications platform, there were clearly labeled and identifiable meeting points and meeting zones with tables and chairs.

Two networking parties were held—one pre-event badge pick-up party and the legendary main WN party for all premium badge holders. The main party was held in Teras212, the perfect venue with stunning views of the Bosporus and Istanbul skyline, creating a relaxed atmosphere for networking.

All in all, great event – well done, WN!