A big gap that exists in the mobile ad space is the lack of design resource at agencies and advertisers to build made-for-mobile creatives and/or add more ad formats and sizes for campaigns. We’ve seen it countless times; advertisers take the easy option and re-use web assets and hope for the best – that approach does not deliver results. The industry urgently needs more creative folk with awesome mobile design experience.

Given that industry problem, we’ve decided to hire some super talented digital designers and launch the in-house Smadex Creative Labs team. The team will support sales with rich media and video proposals and production of final creatives for campaigns, in addition to production of addition ad sizes for banner campaigns.

One of the advantages of a marketing platform taking on the design task is that we can use many data points from our platform as insight into what works and doesn’t work and feed this into the creative concepts and final designs.

For example, for performance campaigns, we have masses of data on what ad sizes generally work better and what are the key design elements needed to drive better results.

The Smadex creative lab team is open for business. To find out how you can get proposal built fast for rich media and video contact smadex[at]sales[dot]com.