We’re excited to announce that mobile advertising veteran Paul Childs has joined us as Chief Revenue Officer, where he will be responsible for marketing, business development, revenue and repositioning the business to accelerate global growth.

Paul was co-founder and COO at Adfonic (now Byyd) where he was instrumental in building the most successful mobile ad tech firm in EMEA. After Adfonic, Paul was VP GM EMEA at MoPub where he established business operations in the region and more recently CMO at LoopMe, where he helped them establish a leading global position as a mobile video DSP. Paul has also held a number of advisory board roles in the mobile ad tech space.

Commenting on his new role, Paul said: “The key success in ad tech is threefold – focus, hire super smart people and build awesome technology; because ad tech is becoming extremely complex and you need people with engineering or data science backgrounds to succeed – that’s why every C Level person at Smadex has an engineering background. There are not many businesses out there that can process hundreds of thousands of global transactions per second. Smadex aims to scale worldwide and support thousands of customers with their mobile marketing objectives.”