How to Make CTV Your New “Always-On” Performance Channel
Discover how Performance CTV drives app growth by fusing multi-screen attribution with creative strategy.
Rethinking Playable Ads: Scaling High-Retention UA from Mobile to Connected TV
Playable ads consistently drive exceptional user engagement, but their [...]
Is There Space for Creativity in Programmatic?
Discover how Smadex turns impressions into growth by fusing precision with creative strategy.
Driving High-Performance Growth: Smadex Officially Expands to LatAm
We recognize the immense potential and dynamism in the LatAm digital landscape, and we are excited to bring our proprietary technology to help local apps and businesses scale.
How to Drive Performance with Clickable In-Game Advertising
Smadex and Anzu have partnered to integrate intrinsic in-game advertising with programmatic performance marketing.
Programmatic Growth for Mobile Subscription Services
Learn how to improve mobile subscriptions through precise targeting, engaging ads, and scalable programmatic campaigns.
Going for Gold: Strategies for apps to win during the Olympic Games Paris 2024
Olympic Games Paris 2024 is a great opportunity for apps to grow, innovate, and succeed.
3 Rules to Push Your Mobile Game to the Top of the Charts
Here is our rundown of what you need to beat your rivals in 2024 and beyond.
The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
Event Lowdonw: Smadex at PGC Helsinki
On September 12 and 13, Smadex retook Helsinki for the Pocket Gamer Connects conference, and we tell you all about it.