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Smadex updates, industry news, and more!
Presenting Smadex Creative Labs
A big gap that exists in the mobile ad space is the lack of design resource at agencies and advertisers to build made-for-mobile creatives and/or add more ad formats and sizes for campaigns. [...]
Interview with Albert Puigbó, ex-intern and now Head of Data Science at Smadex
What attracted you to intern at Smadex? I’ve always had a passion for technology and numbers; Smadex offered me the opportunity to get involved with one of the hottest technologies at the [...]
Tap into our advanced audience targeting features
At Smadex, our goal is to build the best mobile Demand-Side Platform for advertisers to run both brand and performance campaigns. We operate a proven agile software development model that enables us [...]
WIRED names Smadex in Europe’s top 100 hottest startups
The team at Wired has shortlisted Smadex as one of Europe’s top 100 “hottest start-ups” for 2015. Obviously, we are super excited that we’ve made the list, but more importantly that we’ve [...]
You can now geo-target any global city
Geo-targeting is what’s possible when geo-location data is enabled – that’s about knowing someone’s whereabouts at latitudinal/longitudinal, zip code, city or regional level within a country. Smadex geo-targeting now enables advertisers to [...]
Audience retargeting using Smadex’s DMP
Audience targeting is not the same as targeting specific media; media targeting involves buying impressions across named publishers that are sold because they more or less match audience criteria whereas audience targeting [...]
iOS 9 targeting now supported on Smadex
After the first week of release, over 50% of Apple users had downloaded and installed the new iOS9 software on their Apple iPhones and iPads. This is a significant achievement when compared [...]
Smadex in the latest mobile LUMAscape
The latest mobile LUMAscape by LUMA Partners now includes a more complete and up-to-date view of the ever evolving mobile advertising ecosystem. That said, the updated chart still does not include all the [...]