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WIRED names Smadex in Europe’s top 100 hottest startups
The team at Wired has shortlisted Smadex as one of Europe’s top 100 “hottest start-ups” for 2015. Obviously, we are super excited that we’ve made the list, but more importantly that we’ve [...]
You can now geo-target any global city
Geo-targeting is what’s possible when geo-location data is enabled – that’s about knowing someone’s whereabouts at latitudinal/longitudinal, zip code, city or regional level within a country. Smadex geo-targeting now enables advertisers to [...]
Audience retargeting using Smadex’s DMP
Audience targeting is not the same as targeting specific media; media targeting involves buying impressions across named publishers that are sold because they more or less match audience criteria whereas audience targeting [...]
iOS 9 targeting now supported on Smadex
After the first week of release, over 50% of Apple users had downloaded and installed the new iOS9 software on their Apple iPhones and iPads. This is a significant achievement when compared [...]
Smadex in the latest mobile LUMAscape
The latest mobile LUMAscape by LUMA Partners now includes a more complete and up-to-date view of the ever evolving mobile advertising ecosystem. That said, the updated chart still does not include all the [...]