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Smadex updates, industry news, and more!
Smadex launches native ads with global scale
We are excited to announce the launch of native ads on the Smadex platform. This will give advertisers a new strong and engaging ad format with global scale that will increase reach [...]
Why marketers need to park the CPA model and work with dCPM on programmatic
What is dCPM? dCPM = Dynamic CPM (Cost per mille or Cost per thousand impressions) The modern marketer’s predicament Marketers no longer carve out budgets from one very big number – those [...]
Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory
There’s increasing demand for mobile video ad inventory from both performance and brand advertisers. That’s good news for everyone, because more engaging ad formats generate greater benefits for all parties in the [...]
Smadex hires ex-Adfonic co-founder Paul Childs as Chief Revenue Officer
We’re excited to announce that mobile advertising veteran Paul Childs has joined us as Chief Revenue Officer, where he will be responsible for marketing, business development, revenue and repositioning the business to [...]
Relax and chill at the Smadex MWC party on Monday 22nd February 7-11pm
We will be hosting an MWC party with drinks and canapés on the first night of Mobile World Congress from 7pm. After a busy first day, come and join us and relax [...]
Meet the Smadex team at Mobile World Congress 2016
GSMA Mobile World Congress February 22nd to 26th Barcelona It's that time of year again when people in the mobile industry start preparing for probably the single biggest mobile event of the year [...]
Apple again forces changes with iOS9: mobile ads to move to SSL
What is it? With the release of iOS 9 Apple has enforced secure connections between applications and back ends. What that means is that iOS9 will block all non SSL calls. Developers [...]
Product release: New advanced optimization tool for performance advertisers
We are excited to announce the release of our new optimization tool that gives performance advertisers detailed granular data and a lot more power and control over their campaigns. Most mobile ad [...]
Smadex releases video ad formats for branding and performance campaigns
Video is a stronger ad format that drives higher levels of engagement with consumers and works with both branding and performance campaigns. Video is exciting because it can be used to tell [...]