Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Event Lowdown: Smadex at AGS London
The Smadex London team recently attended the wonderful App Growth Summit held at Shoreditch Studios a few weeks ago.
Event Lowdonw: Smadex at PGC Helsinki
On September 12 and 13, Smadex retook Helsinki for the Pocket Gamer Connects conference, and we tell you all about it.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Smadex to Spearhead CTV Campaigns for Prestigious ‘GSP Plus’ Project in Korea
Global AdTech company Smadex represented by Chris Yu, has been selected as a cooperative partner in the 'GSP Plus' Project.
Smadex Integrates With BidMachine: Empowering App Marketers for Monetization Success
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP).
Event Lowdown: Smadex at Israel Mobile Summit
Israel Mobile Summit brings together app marketers, growth specialists, publishers, and industry leaders in the heart of Israel's tech hub.
Event Lowdown: Smadex at White Nights Istanbul
Last month, our Smadex Growth Squad had the opportunity to attend White Nights Istanbul.
Event Lowdown: Smadex at Gamesforum Hamburg
Gamesforum is the home of the mobile games industry professionals and this time, it gathered the Hamburg gaming scene, which is the biggest in the country.
Event Lowdown: Mobile Masterminds Singapore
Mobile Masterminds Singapore brought ENV APAC and Smadex SEA together to demonstrate our unified presence in the industry.