“CTV is a game-changer in mobile advertising, giving advertisers a chance to diversify their user acquisition strategy in a fast-growing space. By adding it, they can reach more people, target specific audiences, and boost brand awareness with high-quality placements. Plus, with detailed tracking and metrics, advertisers get valuable insights during and after the campaign. It’s a great way to balance traditional mobile channels with the emerging CTV space.”

“Smadex has become a leader in the Connected TV space by blending early adoption, advanced technology, and strategic know-how to deliver top-performing campaigns. Our proprietary algorithms ensure precise targeting, while our diverse supply keeps campaigns scalable and high-quality. By integrating mobile and CTV advertising, we create seamless cross-channel strategies that deliver results throughout the entire user journey.” – Learn more about Smadex unique strategies. 

“One standout success story is Papaya’s journey with Smadex. After testing CTV in select states, Papaya scaled campaigns across the US, maintaining ROAS goals and mobile spend. This success earned Smadex Papaya’s trust as their go-to partner, highlighting our expertise and commitment.” – Click to watch full success story

“The future of Connected TV is bright and full of potential, with three key trends shaping the landscape:

First, as streaming services outpace traditional TV, the opportunity for advertising continues to grow, leading to exponential increases in ad spend.

Second, advancements in audience segmentation and targeting, like CTV-specific signals (e.g., content genre or live vs. on-demand), are making it more precise.

Third, the global growth of ad-supported platforms, including free streaming services beyond the U.S., opens new opportunities, with Smadex ready to help advertisers expand.

By embracing these trends, advertisers can stay ahead of the competition and unlock the full potential of CTV.”

“To thrive in the evolving CTV landscape, advertisers should focus on staying ahead of the curve: be an early adopter and dive into the fast-growing market to gain a competitive edge. The key is to personalize the approach: as the app is unique, the CTV strategy should be, too. Advertisers should leverage real-time data to drive the metrics that matter most to them and tailor the campaigns based on their own expertise. They should embrace experimentation, adapt, and refine strategies based on performance insights to unlock new opportunities and stay aligned with goals.”