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Beyond Brand Awareness: Why CTV Is a Full-Funnel Growth Engine
Learn how to unlock full-funnel growth by turning living room views into measurable mobile conversions.
The CTV Measurement Myth: Connected TV Is More Measurable Than You Think
Connected TV can feel harder to measure than other digital channels. Because there’s no click, some advertisers still see CTV as difficult to connect to performance. But Connected TV is not a black box.
Why You Need High-Impact Creatives This Cyber Week
Black Friday and Cyber Monday represent the highest-intent shopping days of the year, making them the most critical window for apps to capture active consumers.
Why the Smadex Refresh?
Smadex has changed more in the last eighteen months than in the previous five years. We started in 2011, focused on mobile advertising to help companies grow their apps and games. [...]
Performance CTV in Action: From Impressions to Installs to ROAS
How to connect CTV big-screen exposure with mobile outcomes, how to optimize media and creative, and how to scale campaigns.
The $1 CTV CPM Myth: Sometimes, You Get What You Pay For
A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.
Why I Joined Smadex at Such an Exciting Time
I'd been watching Smadex for a while. There was a growing buzz around the company that was hard to ignore.
AI vs Human in the Creative World. Who Wins?
Explore how Smadex combines AI and human expertise to power creative performance and drive better results.
Keeping it Simple with Elysia Fawn – Social Casino Apps
Master social casino acquisition and learn how to scale global campaigns maximizing player quality and long-term value.