At Smadex, we believe building Brand Awareness shouldn’t be complicated. It’s all about reaching the right people with the right message at the right time. That’s why we sat down with Judith Hernández, our Associate Director of Brand Awareness, to talk about defining audiences, scaling quality campaigns, and turning ‘Who?’ into ‘Wow!’ across every touchpoint.
1. How does Smadex boost brand visibility across platforms?
“Smadex enhances brand visibility by combining cutting-edge, data-driven strategies with the power of AI and machine learning. Our platform intelligently identifies and reaches the most relevant audiences through personalized, high-impact creatives and coordinated multi-channel campaigns.”
“By continuously analyzing user behavior and campaign performance, we ensure that every impression drives stronger engagement, maximizes impact, and delivers measurable results for brands looking to grow in today’s competitive digital landscape.”
2. How do you define the perfect target audience for brand awareness?
“The perfect target audience for brand awareness is defined by aligning the brand’s identity and values with potential consumers’ interests, behaviors, and demographic traits. The more accurately this audience is defined, the more effective the messaging will be in capturing attention, building recognition, and fostering long-term engagement.”
3. Got an example of a brand awareness win with cross-platform reach?
“We ran cross-platform campaigns with Favor Delivery, combining display, audio, and CTV to boost visibility and drive results where it mattered most for them: recruiting new runners. Targeting job seekers across key Texas cities, we crafted a media mix that balanced brand impact with performance goals.”
“In just three weeks, the results spoke for themselves: a 54% lift in page visits, 67% more applications, and a 26% increase in active runners. This clear win shows how the right mix of reach, relevance, and creativity can turn awareness into real action.”
👉 Dive into the full success story HERE!
4. How does Smadex drive high-volume awareness without sacrificing quality?
“At Smadex, we achieve high-volume brand awareness without compromising on quality by working with trusted, premium supply partners and setting up strategic Private Deals. These partnerships help ensure scale while giving us greater control over inventory transparency and targeting.”
“To safeguard quality at scale, our platform uses advanced fraud detection tools and real-time performance metrics to monitor traffic, ensuring impressions come from real, engaged users. This allows brands to reach broad audiences while maintaining strong standards for viewability, brand safety, and relevance.”
5. What are your top 5 tips for measuring brand awareness?
- Prioritize Ad Viewability
Make sure your ads are actually seen. High viewability rates increase the chances of your brand being noticed and remembered, keeping you top-of-mind for your audience.
- Ensure a Brand-Safe Environment
Run your campaigns in trusted, relevant environments that align with your brand values. This not only protects your image but also builds credibility and consumer trust.
- Use High-Impact Creatives
Strong visual assets and compelling messages help capture attention quickly and leave a lasting impression, both essential for awareness campaigns.
- Adopt a Multi-Channel Strategy
Reaching users across different platforms, such as in-app, web, and CTV, amplifies your exposure and reinforces brand recognition at every touchpoint.
- Monitor Engagement Metrics
Go beyond impressions and track metrics like time spent, video completions, and interaction rates to understand how deeply your audience connects with your brand.