Smadex has achieved outstanding recognition in the prestigious AppsFlyer Performance Index 2025, further solidifying our position as a leading mobile media source in a dynamic and highly competitive landscape.

This year’s index, marking the 10th anniversary of the industry-standard report, highlights a marketplace defined by sharper competition, tighter efficiency, and significant growth in iOS ad spending. Smadex’s performance across both Non-Gaming and Gaming categories on iOS is a testament to our commitment to delivering high-quality, efficient user acquisition and programmatic advertising solutions.

“Smadex is delighted to be recognized by AppsFlyer in the 2025 Performance Index. Securing top-tier rankings is a powerful validation of our progress as an emerging growth platform. Ultimately, these rankings tell a story about our customers. Being featured across Gaming and Non-Gaming in North America, EMEA, and Globally validates that our relentless focus on performance and scale is delivering positive outcomes for our advertisers.”

– Phil Gontier, Chief Revenue Officer

Our most significant achievement is our near-top performance in the Life & Culture sector. As the industry sees a significant shift with non-gaming apps surpassing games in consumer spend, Smadex is positioned at the forefront of this growth.

#2 – All Categories – Non-Gaming · North America: A leading position in the North American market confirms our strong regional performance and traffic quality.

#2 – Life & Culture – Non-Gaming · North America: Maintaining a strong presence in the highly competitive North American market, a key region driving global ad spend growth. 

#8 – Life & Culture – Non-Gaming · Global: A top-tier ranking in the Life & Culture vertical, demonstrating our specialized expertise in connecting high-value users with subscription, lifestyle, and social apps globally.

#10 – All Categories – Non-Gaming · Global: Securing the second-highest global ranking for all Non-Gaming categories on iOS. This reflects our worldwide scale, exceptional traffic quality, and ability to drive ROAS for a diverse portfolio of non-gaming apps.

In a market where success depends on the ability to adapt, Smadex continues to prove its value within the gaming apps ecosystem. Our consistent rankings across multiple gaming categories and regions on iOS highlight our platform’s adaptability and robust performance.

• #13 – All Categories · Gaming · Global
• #14 – Casual · Gaming · North America
• #15 – All Categories · Gaming · North America
• #15 – All Categories · Gaming · EMEA

These results underscore our effective mobile user acquisition strategies for gaming apps as well as our powerful global reach across the EMEA and North American gaming markets.

The AppsFlyer Performance Index 2025 report highlights the concentration of budget among top-performing media sources, a trend that favors platforms that can consistently deliver results. Smadex’s high rankings provide clear validation for app marketers seeking:

• Effective iOS User Acquisition: Proven expertise in navigating the iOS ecosystem and maximizing performance in the data-private era.
• Global ROAS: Demonstrated ability to deliver superior traffic quality and high LTV users globally.
• Programmatic Expertise: A robust AI platform that drives scale and performance globally.

Smadex is proud to be recognized as a top-performing media source dedicated to driving apps’ growth.