Karen Corn, Author at Smadex

About Karen Corn

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So far Karen Corn has created 2 blog entries.

The CTV Measurement Myth: Connected TV Is More Measurable Than You Think

Connected TV can feel harder to measure than other digital channels. Because there’s no click, some advertisers still see CTV as difficult to connect to performance. But Connected TV is not a black box.

By Karen Corn|2026-09-30T13:33:30+00:00September 23, 2026|

The $1 CTV CPM Myth: Sometimes, You Get What You Pay For

A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.

By Karen Corn|2026-09-23T09:49:43+00:00August 26, 2026|