Understanding CTV Attribution: How does it work?
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Smadex CTV Campaign Proves Incrementality Lift in Bandai Namco Mobile Flagship Game
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).
Smadex Integrates With BidMachine: Empowering App Marketers for Monetization Success
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP).
Event Lowdown: Smadex at Gamesforum Hamburg
Gamesforum is the home of the mobile games industry professionals and this time, it gathered the Hamburg gaming scene, which is the biggest in the country.
Get Connected: Leveraging CTV for Growth
About the webinar: The appearance of Connected TV [...]
Mobile Game Marketing with SKAN 4.0
About the webinar: The introduction of SKAdNetwork 4.0 represents [...]
App to Web Campaigns: All you need to know from the experts
In this episode of Mobile Masterminds Sessions, we discuss [...]
InnoGames and the future of the mobile gaming industry insights
In this episode of Mobile Masterminds Sessions, we have [...]
SKAN is here to stay | How to face the challenges presented by SKAdNetwork
In this episode of Mobile Masterminds Sessions, we have [...]
Answering the BIG question around measurement: Who gets the credit?
In this first episode of Mobile Mastermind Sessions, we [...]