Subscription video on-demand service surpasses campaign goals with Smadex SKAd optimization tool
The client needed to find a trustworthy partner that could deliver their marketing budgets while being able to optimize towards SKAdNetwork events.
Michael Jessen – Mobile Marketing Manager at eCooltra
Michael Jessen shares his insigths on programmatic advertising with us.
Thais Brizolara, User Acquisition Manager at Asana Rebel
Thais Brizolara is the sporty Brazilian currently managing User Acquisition at Asana Rebel.
Etienne de Guebriant – UA Team Leader at Etermax
Mastermind Etienne de Gubriant shares with us his thoughts on the future of programmatic advertising.
The opportunity of CTV advertising in World Cup 2022
CTV advertising is exponentially growing as an opportunity to engage customers combining the perks of online advertising with the reach of TV. It offers many benefits inherent to its nature that advertisers can’t find in any other channel.
Tackle the challenge of delivering high-performing creatives with Smadex Creative Studio
Delivering high-performing ad creatives is one of the biggest challenges faced by app marketers. The road to driving better results is a crafted combination where data and technology meet creativity.
How precise geo-targeting and Smadex’s algorithms helped inDrive grow at scale and expand into new markets
Learn how precise geo targeting and Smadex's algorithms helped inDrive grow at scale and expand into new markets.
What is Google’s “Better Ads Experience” and how to face it
Google has announced the release of their Better Ads experience policy. They have included new guidelines around unexpected interstitial ads when using Google Play apps.
Utilizing CTV AdVision to top the most downloads game list in 142 countries
Smadex’s integration with Adjust allowed Magic Tavern’s marketing team to get insights on the campaign performance.
Smadex supports custom product pages
Custom product pages are alternate versions of a default App Store product page created to highlight different elements and customizeg user experience.