Introducing video reporting metrics

Today we’ve released an update to our existing video reporting capability [...]

By staff|2016-07-21T12:26:20+00:00July 21, 2016|

SpotX and Teads added to expand video programmatic supply

We are excited to announce that we’ve integrated with SpotX [...]

By staff|2016-07-21T10:38:50+00:00July 21, 2016|

Smadex launches new reporting tool

We’ve updated our reporting tool to include new report formats [...]

By staff|2016-04-18T11:22:50+00:00April 18, 2016|

View attribution: building a case for using it

There are two types of events that can lead to [...]

By staff|2016-04-18T10:40:54+00:00April 18, 2016|

Smadex integrates Dailymotion for programmatic mobile video

We are excited to announce that Smadex has integrated into [...]

By staff|2016-04-08T12:26:25+00:00April 8, 2016|

Smadex integrates MobFox for global mobile ad inventory

        We’re excited to announce that Smadex [...]

By staff|2016-04-08T12:21:08+00:00April 8, 2016|

Smadex launches native ads with global scale

We are excited to announce the launch of native ads [...]

By staff|2016-04-07T10:24:05+00:00April 7, 2016|

Why marketers need to park the CPA model and work with dCPM on programmatic

What is dCPM? dCPM = Dynamic CPM (Cost per mille [...]

By staff|2016-02-16T12:40:43+00:00February 16, 2016|

Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory

There’s increasing demand for mobile video ad inventory from both [...]

By staff|2016-02-10T12:08:43+00:00February 10, 2016|

Smadex hires ex-Adfonic co-founder Paul Childs as Chief Revenue Officer

We’re excited to announce that mobile advertising veteran Paul Childs [...]

By staff|2016-02-10T11:36:13+00:00February 10, 2016|