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Smadex’s Flexible Mapping: How to Optimize with SKAd Network
Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.
How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation on the week of the 26th of April, it’s a good time to check where you as an advertiser stand in front [...]
101 Insights on SKAd you need to know – Webinar Recap
Watch the webinar and get the latest insights on SKAd from top leaders in the industry.
SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
What To Expect When You Are Expecting Those SKAd Postbacks
App Tracking Transparency’s rollout date is getting closer, and advertisers are getting mixed signals. That is, between SKAd postbacks and MMP’s installs. Why is it that the numbers don’t match? Is something [...]
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a complete switch off from where you are now. You will need to [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In the last few months, we have been working hard with advertisers and [...]