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Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a complete switch off from where you are now. You will need to [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In the last few months, we have been working hard with advertisers and [...]
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy and the impact of addressable messaging. Government policies like GDPR and CCPA [...]
SKAdnetwork Checklist for publishers and ad exchanges
At WWDC 2020, Apple announced several changes to iOS 14 that aim to increase the level of control and transparency each user has over their own data. These changes impact the mobile [...]
Smadex now part of IAB UK Transparency Framework
This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in digital advertising. As the digital advertising market demands higher standards from ad [...]
ironSource in-game ad inventory now available to Smadex advertisers
The ad exchange is pairing with Smadex this month, joining the 35 mobile-focused exchanges already integrated into the Smadex DSP. ironsource addition will allow Smadex’s customers to leverage their strategies thanks to [...]
A closer look to Cohort reporting
Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest released creative concept is attracting more loyal customers? A cohort is a [...]
Entravision Appoints Stephen Chung as Chief Revenue Officer for its International Digital Business
SANTA MONICA, July 14, 2020 -- Entravision (NYSE: EVC), a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International [...]