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Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy and the impact of addressable messaging. Government policies like GDPR and CCPA [...]
SKAdnetwork Checklist for publishers and ad exchanges
At WWDC 2020, Apple announced several changes to iOS 14 that aim to increase the level of control and transparency each user has over their own data. These changes impact the mobile [...]
Smadex now part of IAB UK Transparency Framework
This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in digital advertising. As the digital advertising market demands higher standards from ad [...]
ironSource in-game ad inventory now available to Smadex advertisers
The ad exchange is pairing with Smadex this month, joining the 35 mobile-focused exchanges already integrated into the Smadex DSP. ironsource addition will allow Smadex’s customers to leverage their strategies thanks to [...]
A closer look to Cohort reporting
Wondering what part of your marketing is bringing you the best results? Do you want to know if the latest released creative concept is attracting more loyal customers? A cohort is a [...]
Entravision Appoints Stephen Chung as Chief Revenue Officer for its International Digital Business
SANTA MONICA, July 14, 2020 -- Entravision (NYSE: EVC), a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International [...]
Hello 스마덱스! Bringing programmatic app user acquisition to South Korea
We have finally announced the opening of our South Korean branch in Seoul. 스마덱스 (Smadex) has been working with several game publishers during 2020, and now we are happy to make it [...]
Introducing Hub: A major update to our Smadex DSP and analytics platform
We are pleased to announce the launch of Smadex Hub. A re-engineered version of our campaign management and analytics platform. After listening and analyzing feedback from all Smadex platform users and fully-managed [...]
See Smadex ad spend in Appsflyer
Read about Smadex API integration with Appsflyer, giving you the possibility to analyze ROI at the Ad level directly on your MMP.