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Hello 스마덱스! Bringing programmatic app user acquisition to South Korea
We have finally announced the opening of our South Korean branch in Seoul. 스마덱스 (Smadex) has been working with several game publishers during 2020, and now we are happy to make it [...]
Introducing Hub: A major update to our Smadex DSP and analytics platform
We are pleased to announce the launch of Smadex Hub. A re-engineered version of our campaign management and analytics platform. After listening and analyzing feedback from all Smadex platform users and fully-managed [...]
See Smadex ad spend in Appsflyer
Read about Smadex API integration with Appsflyer, giving you the possibility to analyze ROI at the Ad level directly on your MMP.
Analyzing the impact of #StayHome in Programmatic supply
The beauty of the programmatic ecosystem is the interaction between supply and demand that creates constant opportunities for marketers and publishers to maximize their value in the market. Similar to a quant [...]
A model to estimate probability of user engagement with Machine Learning
PRESENTING ATA ATA is the acronym of Action To Action. In online advertising, users go through a marketing funnel defined by several actions that advertisers can track and analyse: impression view, ad [...]
Machine Learning for programmatic price bidding
THE ASTREA ALGORITHM Why Astrea? She is the virgin goddess of justice, innocence, purity and precision, which is exactly the goal of the proposed algorithm: We do not want to pay more [...]
Smadex architecture case study in AWS blog
We've been recognized as a case study at the AWS Architecture blog for the implementation of our RTB engine using Amazon Elasticache. You can see the publication here. Introduction Showing ads may [...]
Smadex verified for Brand Safety Principles
Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of [...]
Why we are the Best-in-class Fraud-less DSP
When marketers embrace the challenge of trusting new partners to run their advertising campaigns, there is always the feeling of exploring uncharted territories. What should be a glamorous task of buying advertising [...]