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Analyzing the impact of #StayHome in Programmatic supply
The beauty of the programmatic ecosystem is the interaction between supply and demand that creates constant opportunities for marketers and publishers to maximize their value in the market. Similar to a quant [...]
A model to estimate probability of user engagement with Machine Learning
PRESENTING ATA ATA is the acronym of Action To Action. In online advertising, users go through a marketing funnel defined by several actions that advertisers can track and analyse: impression view, ad [...]
Machine Learning for programmatic price bidding
THE ASTREA ALGORITHM Why Astrea? She is the virgin goddess of justice, innocence, purity and precision, which is exactly the goal of the proposed algorithm: We do not want to pay more [...]
Smadex architecture case study in AWS blog
We've been recognized as a case study at the AWS Architecture blog for the implementation of our RTB engine using Amazon Elasticache. You can see the publication here. Introduction Showing ads may [...]
Smadex verified for Brand Safety Principles
Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of [...]
Why we are the Best-in-class Fraud-less DSP
When marketers embrace the challenge of trusting new partners to run their advertising campaigns, there is always the feeling of exploring uncharted territories. What should be a glamorous task of buying advertising [...]
The Best App Growth Team
How a Growth team should be to bring the best results to an app? Analytics? Creative? Empathetic? We believe there is no perfect team. We are always critical of what we do, [...]
The periodic table of programmatic elements
This year the world has been celebrating the 150th anniversary of the discovery of the periodic table of elements and the foundation of a common scientific language. In honor of the momentous occasion, [...]
Smadex’s best practices & guidelines for programmatic brand safety
Brand safety is a growing worry and constantly in the news as a hot topic, more often than not for the wrong reasons. There has been a seismic shift towards digital marketing: [...]