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Smadex updates, industry news, and more!
The Best App Growth Team
How a Growth team should be to bring the best results to an app? Analytics? Creative? Empathetic? We believe there is no perfect team. We are always critical of what we do, [...]
The periodic table of programmatic elements
This year the world has been celebrating the 150th anniversary of the discovery of the periodic table of elements and the foundation of a common scientific language. In honor of the momentous occasion, [...]
Smadex’s best practices & guidelines for programmatic brand safety
Brand safety is a growing worry and constantly in the news as a hot topic, more often than not for the wrong reasons. There has been a seismic shift towards digital marketing: [...]
Access native ads in premium mobile web and in-app at scale
The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of their budgets to intelligent mobile formats. […]
Smadex partners with MOAT to guarantee brand safety and viewability
We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile advertising campaigns. By using the MOAT SaaS platform, Smadex gains access to [...]
Manage all your creatives with the new creative library tool
We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build a creative library to house all their creatives in one place, and [...]
Entravision completes acquisition of Smadex
13/06/2018 company update: We are pleased to announce that Entravision (NYSE: EVC), a has completed the acquisition of mobile DSP Smadex. We are excited to share today that Smadex has been acquired [...]
Brand safety and ad fraud improvements using Ads.txt
Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the second half of 2017 fuelled by support from Google and better understanding [...]
Meet Smadex at MWC 2018 in Barcelona
The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1 A63 Stand # 14. In the last year we’ve launched many innovative [...]