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Access native ads in premium mobile web and in-app at scale
The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of their budgets to intelligent mobile formats. […]
Smadex partners with MOAT to guarantee brand safety and viewability
We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile advertising campaigns. By using the MOAT SaaS platform, Smadex gains access to [...]
Manage all your creatives with the new creative library tool
We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build a creative library to house all their creatives in one place, and [...]
Entravision completes acquisition of Smadex
13/06/2018 company update: We are pleased to announce that Entravision (NYSE: EVC), a has completed the acquisition of mobile DSP Smadex. We are excited to share today that Smadex has been acquired [...]
Brand safety and ad fraud improvements using Ads.txt
Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the second half of 2017 fuelled by support from Google and better understanding [...]
Meet Smadex at MWC 2018 in Barcelona
The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1 A63 Stand # 14. In the last year we’ve launched many innovative [...]
Attribution models for mobile advertising
A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining a customer, and attributing the right merit to each of those channels [...]
Pre-bid for brand safety and viewability
Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level data via real-time reporting and with our partnership with Integral Ad Science [...]
Retargeting users based on real-time campaign behaviour
We’ve recently released a new retargeting feature in our self-service mobile DSP under the Audiences tab, called Activity Audiences. This new feature enables advertisers to generate new audience segments in real-time, based [...]