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Smadex updates, industry news, and more!
Introducing video reporting metrics
Today we’ve released an update to our existing video reporting capability that enables advertisers to see in real-time how every advertising dollar is spent on video advertising as a separate report. Up until [...]
SpotX and Teads added to expand video programmatic supply
We are excited to announce that we’ve integrated with SpotX and Teads video ad exchanges to make their mobile video inventory available to buy programmatically via the Smadex platform. Both SpotX and [...]
Smadex launches new reporting tool
We’ve updated our reporting tool to include new report formats and filters for better campaign analysis. The new reporting interface accessible via the Smadex platform will enable advertisers to easily run a [...]
View attribution: building a case for using it
There are two types of events that can lead to an action in display advertising; a click or a view. Conversions attributed to a campaign can be measured by either post click [...]
Smadex integrates Dailymotion for programmatic mobile video
We are excited to announce that Smadex has integrated into the Dailymotion Exchange (DMX) for programmatic access to global mobile in-stream video inventory and audiences. Dailymotion is one the largest mobile video [...]
Smadex integrates MobFox for global mobile ad inventory
We’re excited to announce that Smadex has integrated with MobFox to gain access to its global mobile ad exchange. For advertisers, this gives them access to programmatic worldwide [...]
Smadex launches native ads with global scale
We are excited to announce the launch of native ads on the Smadex platform. This will give advertisers a new strong and engaging ad format with global scale that will increase reach [...]
Why marketers need to park the CPA model and work with dCPM on programmatic
What is dCPM? dCPM = Dynamic CPM (Cost per mille or Cost per thousand impressions) The modern marketer’s predicament Marketers no longer carve out budgets from one very big number – those [...]
Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory
There’s increasing demand for mobile video ad inventory from both performance and brand advertisers. That’s good news for everyone, because more engaging ad formats generate greater benefits for all parties in the [...]