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Announcing global partnership with Factual for location and audience data
We are excited to announce our new global partnership with Factual, the leading global location and data company that gives us access to their Geopulse Audience and Geopulse Proximity tools. The partnership [...]
Smadex announces creative studio partnership with AGCS
To support our shift into video advertising, we are excited to announce our new global partnership with AGCS (formerly Adgibbon). The partnership will enable Smadex to offer brands and agencies bespoke and [...]
Publisher level bidding for improved performance and efficiency
All publishers are not equal on price. The price you are willing to pay for advertising inventory on publisher A is likely to vary from that of publisher B, and this is [...]
Introducing video reporting metrics
Today we’ve released an update to our existing video reporting capability that enables advertisers to see in real-time how every advertising dollar is spent on video advertising as a separate report. Up until [...]
SpotX and Teads added to expand video programmatic supply
We are excited to announce that we’ve integrated with SpotX and Teads video ad exchanges to make their mobile video inventory available to buy programmatically via the Smadex platform. Both SpotX and [...]
Smadex launches new reporting tool
We’ve updated our reporting tool to include new report formats and filters for better campaign analysis. The new reporting interface accessible via the Smadex platform will enable advertisers to easily run a [...]
View attribution: building a case for using it
There are two types of events that can lead to an action in display advertising; a click or a view. Conversions attributed to a campaign can be measured by either post click [...]
Smadex integrates Dailymotion for programmatic mobile video
We are excited to announce that Smadex has integrated into the Dailymotion Exchange (DMX) for programmatic access to global mobile in-stream video inventory and audiences. Dailymotion is one the largest mobile video [...]
Smadex integrates MobFox for global mobile ad inventory
We’re excited to announce that Smadex has integrated with MobFox to gain access to its global mobile ad exchange. For advertisers, this gives them access to programmatic worldwide [...]