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Smadex updates, industry news, and more!
Meet Smadex at MWC 2017
Another year has flown by and it's that time again to finalize planning for Mobile World Congress or (or MWC as it is most commonly known as) in Barcelona. This year, the [...]
Smadex expands premium video marketplace with more options
During 2016, we invested heavily in developing a strong programmatic video platform and offering that builds on our already solid reputation and credibility in the space. Our goal in 2017 is to [...]
Fully transparent programmatic planning tool for advertisers
We’re really excited to announce another major product release and milestone: our programmatic planning tool for advertisers is now available to advertisers on the Smadex platform. The number one challenge advertisers face [...]
There’s still time to make an impact this Holiday Season with MOBILE VIDEO
The TV commercials have started, that means that Holiday Season shopping is now well under way. Halloween marks the turning point and Black Friday is just over one week away on November [...]
We’ve updated our DMP for video audience targeting
We've updated our DMP and we will be giving some advertisers access to a beta version. This gives advertisers a powerful tool for managing campaign data, custom segments and third parties, accessible via [...]
AOL’s One Video integrated for more premium video
We’re excited to announce that we’ve integrated AOL’s One Video, giving advertisers access to more high-quality premium mobile video inventory. Agencies and brands will now be able plan and buy using whitelists [...]
Announcing global partnership with Factual for location and audience data
We are excited to announce our new global partnership with Factual, the leading global location and data company that gives us access to their Geopulse Audience and Geopulse Proximity tools. The partnership [...]
Smadex announces creative studio partnership with AGCS
To support our shift into video advertising, we are excited to announce our new global partnership with AGCS (formerly Adgibbon). The partnership will enable Smadex to offer brands and agencies bespoke and [...]
Publisher level bidding for improved performance and efficiency
All publishers are not equal on price. The price you are willing to pay for advertising inventory on publisher A is likely to vary from that of publisher B, and this is [...]