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Smadex updates, industry news, and more!
New video algorithm enables CPV + CPCV programmatic trading
We are in the process of releasing a major update to our algorithms during the first quarter of 2017. As part of this update, we will be adding new optimization goals, including [...]
An invitation to the Smadex MWC 2017 drinks
The Smadex team would love to see customers, partners, prospects, industry colleagues and friends at our MWC drinks on Monday 27th February, starting from 7pm. Come by for one or more drinks [...]
Adcolony exchange adds more global video app inventory
We are excited to announce that we’ve integrated with the Adcolony ad exchange (previously known as Opera Mediaworks or OMAX). This will give advertisers access to massive global scale of in-app video ad inventory. [...]
Meet Smadex at MWC 2017
Another year has flown by and it's that time again to finalize planning for Mobile World Congress or (or MWC as it is most commonly known as) in Barcelona. This year, the [...]
Smadex expands premium video marketplace with more options
During 2016, we invested heavily in developing a strong programmatic video platform and offering that builds on our already solid reputation and credibility in the space. Our goal in 2017 is to [...]
Fully transparent programmatic planning tool for advertisers
We’re really excited to announce another major product release and milestone: our programmatic planning tool for advertisers is now available to advertisers on the Smadex platform. The number one challenge advertisers face [...]
There’s still time to make an impact this Holiday Season with MOBILE VIDEO
The TV commercials have started, that means that Holiday Season shopping is now well under way. Halloween marks the turning point and Black Friday is just over one week away on November [...]
We’ve updated our DMP for video audience targeting
We've updated our DMP and we will be giving some advertisers access to a beta version. This gives advertisers a powerful tool for managing campaign data, custom segments and third parties, accessible via [...]
AOL’s One Video integrated for more premium video
We’re excited to announce that we’ve integrated AOL’s One Video, giving advertisers access to more high-quality premium mobile video inventory. Agencies and brands will now be able plan and buy using whitelists [...]