Beyond Brand Awareness: Why CTV Is a Full-Funnel Growth Engine
Learn how to unlock full-funnel growth by turning living room views into measurable mobile conversions.
Why You Need High-Impact Creatives This Cyber Week
Black Friday and Cyber Monday represent the highest-intent shopping days of the year, making them the most critical window for apps to capture active consumers.
Smadex and OpenGlass Unlock CTV Pause Ads for Mobile Growth
Discover how Smadex and OpenGlass turn CTV pause screens into high-converting, pressure-free windows for mobile growth.
The AdTech Debrief: Moving From Hype to Receipts
Discover the 3 key realities shaping AdTech in 2026. From the "Wall vs. Moat" privacy strategy to why CTV is killing last-click attribution.
Smadex Ranks in AppsFlyer Performance Index 2025 for Non-Gaming and Gaming Apps
Smadex has achieved outstanding recognition in the AppsFlyer Performance Index 2025, further solidifying our position as a leading DSP.
Shine Brighter This Holiday Season With Creatives That Convert
Read all about boosting app engagement and installs with festive, high-converting holiday creatives.
Unlocking Sub-Saharan Africa’s Mobile Growth | World Telemedia Marbella
Discover Africa’s mobile boom: top markets, trends, and growth opportunities revealed in an insightful interview during World Telemedia Marbella.
Mastering the “Q5” Window: Strategic Insights for Post-Holiday Growth
Q5 Secrets: Boost post-holiday growth with lower costs, high-intent users, and CTV wins!
Ready for 11.11? 10 Tips for Crushing Singles’ Day In-App Sales
Boost your Singles' Day success with effective strategies for better engagement and app performance.
Halloween is Here! UA Tips for eCommerce Apps in the U.S.
Turn Halloween hype into results with smart timing, personalized offers, and programmatic advertising.