Why Overlooking Android Ad Campaigns is a Missed Opportunity
A balanced strategy that cleverly includes both operating systems is essential for achieving long-term success and maximizing your app's potential.
Back-to-School: Empowering Education with Mobile Subscription Services
Back-to-school is perfect for boosting mobile education services with diverse content, Direct Carrier Billing, and optimized user experiences.
Staying ahead of Google’s Privacy Sandbox with Smadex
Discover how Google's Privacy Sandbox is revolutionizing digital advertising by improving privacy and replacing device IDs and cookies.
Special Seasons: How to achieve success for your mobile app campaigns all year round
Seasonal mobile app campaigns are an exciting way for brands to connect with their audience on a deeper level.
Fighting Against Mobile Industry Fraud
Collaboration, communication, and transparency are the keys to success in any business to effectively fight fraud.
3 Rules to Push Your Mobile Game to the Top of the Charts
Here is our rundown of what you need to beat your rivals in 2024 and beyond.
The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
Best Practices for App Creatives – By AppTweak
With more and more apps and games competing in the app stores, getting your app at the top can be challenging. On both Google Play and the App Store, creative optimization is crucial.
Adapting to the AI Era: How Artificial Intelligence is Changing the Way We Work
It’s inevitable to start wondering how far will artificial intelligence go and how it will affect human connections and the way we work.
Smadex takeaways on what to expect from SKAd Network 4.0
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.