Why Overlooking Android Ad Campaigns is a Missed Opportunity
A balanced strategy that cleverly includes both operating systems is essential for achieving long-term success and maximizing your app's potential.
Back-to-School: Empowering Education with Mobile Subscription Services
Back-to-school is perfect for boosting mobile education services with diverse content, Direct Carrier Billing, and optimized user experiences.
Maximize Your App Growth Combining User Acquisition and Retargeting Campaigns
Running UA and retargeting campaigns simultaneously is an effective approach to maximizing growth in the competitive mobile app marketing landscape.
Staying ahead of Google’s Privacy Sandbox with Smadex
Discover how Google's Privacy Sandbox is revolutionizing digital advertising by improving privacy and replacing device IDs and cookies.
Special Seasons: How to achieve success for your mobile app campaigns all year round
Seasonal mobile app campaigns are an exciting way for brands to connect with their audience on a deeper level.
Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
Fighting Against Mobile Industry Fraud
Collaboration, communication, and transparency are the keys to success in any business to effectively fight fraud.
How to Effectively Avoid Fraud in the Mobile Industry
MCP Insight and Smadex joined forces to present the “Transparency and Brand Safe Advertising” whitepaper.
The Art & Science of Engaging Creatives that Convert
In this webinar our panelists were guided in a conversation on the evolution and importance of creatives in the mobile app advertising industry.
The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.