The $1 CTV CPM Myth: Sometimes, You Get What You Pay For
A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.
Why I Joined Smadex at Such an Exciting Time
I'd been watching Smadex for a while. There was a growing buzz around the company that was hard to ignore.
AI vs Human in the Creative World. Who Wins?
Explore how Smadex combines AI and human expertise to power creative performance and drive better results.
Keeping it Simple with Elysia Fawn – Social Casino Apps
Master social casino acquisition and learn how to scale global campaigns maximizing player quality and long-term value.
Keeping it Simple with Lily Yu – Rewards & Shopping Apps
Learn how rewards and shopping apps drive engagement and how Smadex helps convert high-value users across mobile and CTV.
How to Make CTV Your New “Always-On” Performance Channel
Discover how Performance CTV drives app growth by fusing multi-screen attribution with creative strategy.
Rethinking Playable Ads: Scaling High-Retention UA from Mobile to Connected TV
Playable ads consistently drive exceptional user engagement, but their [...]
Is There Space for Creativity in Programmatic?
Discover how Smadex turns impressions into growth by fusing precision with creative strategy.
Keeping it Simple with Nik Mayers – Crypto Apps
Learn how crypto apps are reshaping digital ownership and how Smadex helps reach and convert high-value users.
Smadex and OpenGlass Unlock CTV Pause Ads for Mobile Growth
Discover how Smadex and OpenGlass turn CTV pause screens into high-converting, pressure-free windows for mobile growth.