Beyond Awareness: The Power of CTV in Mobile User Acquisition
CTV is evolving. Its potential for user acquisition will only grow. By embracing this, you can unlock new audiences and drive app installs.
Fighting Against Mobile Industry Fraud
Collaboration, communication, and transparency are the keys to success in any business to effectively fight fraud.
How to Effectively Avoid Fraud in the Mobile Industry
MCP Insight and Smadex joined forces to present the “Transparency and Brand Safe Advertising” whitepaper.
The Art & Science of Engaging Creatives that Convert
In this webinar our panelists were guided in a conversation on the evolution and importance of creatives in the mobile app advertising industry.
The Evolution of Connected TV Advertising: From Media PCs to Algorithmic Measurement
Connected TV advertising has come a long way in the past decade, shifting from an emerging concept to a powerhouse channel.
Smadex Takes the Lead with AppsFlyer Enriched Engagement Metrics
In collaboration with AppsFlyer, Smadex has joined the movement towards a more robust and transparent ad engagement measurement.
Get to Know: Smadex Cohorted Multidimensional
Smadex's Cohorted Multidimensional Reporting Tool empowers you to dive deep into your campaigns by combining over 350 variables with cohorts.
3 Rules to Push Your Mobile Game to the Top of the Charts
Here is our rundown of what you need to beat your rivals in 2024 and beyond.
Event Lowdown: Smadex at AGS Austin
AGS Austin was a wonderful opportunity to meet new, amazing companies, speak about optimizing UA efforts.
The Holiday Quarter: A Season of Opportunity for Mobile App Marketers
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.