Beating the Odds

The Latest iGaming Growth Guide

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Guides

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Maximizing Creatives Impact: Analysis and Insights

This guide is filled with real-world data extracted from +1k campaigns, +47b impressions, and actionable insights to fuel your success.

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From SKAN to AdAttributionKit: Your Survival Guide

You can navigate the evolving landscape by understanding SKAN and implementing strategies like Smadex’s Flexible Mapping.

CTV Guide: A must-read for any app marketer

Whether you’re looking to boost brand awareness or drive user acquisition, this guide has you covered for navigating the world of CTV.

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Creative Studio Guide: Mastering the Art of Mobile Advertising

This guide offers a masterclass in mobile advertising, blending data-driven strategies with high-impact creative formats to transform your campaign performance.

Whitepapers

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How to Optimize with SKAdNetwork and Flexible Mapping

When Apple announced SKAdNetwork in 2021, we developed Flexible Mapping, the perfect tool for iOS campaign optimization.

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Transparency and Brand Safe Advertising by Smadex and MCP

Discover how transparency and anti-fraud measures can help you boost your success in the digital world in this truly insightful whitepaper. 

We do more than just deliver ads

Smadex is performance and transparency all in one.

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