At Smadex, we cut through the noise to keep things simple and effective. A solid multichannel strategy is key to maximizing reach and driving real results across all user touchpoints. That’s why we sat down with Eddie Nila, one of our awesome Senior Account Managers in the US, to get his take on how to make the most of mobile, CTV, and retargeting for campaign success.

“Adopting a multichannel strategy is key to ensuring your money is being put to good use! By leveraging each channel and opportunity, you are ensuring that you reach your audience at every pivotal touch point! With sophisticated DSP platforms like Smadex, a full-funnel strategy will allow you to put your marketing dollars to good use. We leave no stone unturned to help you unlock the full potential of your user acquisition. From DSP to CTV to retargeting, we know who to target, when to engage, and how to drive results. We always focus on finding the highest return on your investment.”

“Mobile is an ever-growing ecosystem alongside the digital landscape! This is why expanding your reach within CTV is a must, as it can help your current UA efforts. Smadex CTV allows markets to have better success in their reach by turning every impression into valuable users and investments.

By leveraging Smadex’s DSP to reach UA + CTV inventory, marketers expand their ROI by making tangible use of their marketing budget. Why? Because Smadex provides measurable insights and targets that work cross-functionally (amplifying user reach and engagement) across mobile and TV devices. Smadex CTV bridges the gap between users’ devices, creating a seamless journey from the first impression to the call to action. It’s a key driver for expanding reach, fueling growth, and achieving success.”

“Creative strategies really depend on the channel you’re using and how the audience interacts with it. That’s why audience segmentation is key! You need to understand how people engage with ads on different platforms and tailor your approach accordingly.

For me, dynamic media that adapts to user behavior and drives engagement is essential. For example, mobile users might respond better to clear calls to action, like static banners or native formats. On the other hand, CTV users are often more receptive to video content with strong visual and verbal cues.

Sometimes, formats like playables can really stand out. They offer an interactive experience that can hook users right when it matters most. In the end, it’s all about making those audience and channel distinctions more meaningful. The better your segmentation, the smarter your marketing decisions, leading to better results.”

“I’ve seen that using a full-funnel strategy really works for our clients as it connects all the different steps of the user journey and makes sure each audience gets the right message at the right time.

Right now, I’m working with one of our biggest social app clients. It’s been great to see how combining user acquisition with retargeting not only brings in new users but also gets people to come back to the app, especially those who may have forgotten what makes it useful. That’s helped our client keep more users over time and increase the value each user brings, which makes it easier to track real growth.

This approach is really helpful as it makes sure our clients reach and convert users when it matters most. By covering more steps in the journey, we can reach a bigger audience while helping people better understand what the app has to offer.”

“The future is here, and consumers are already becoming increasingly tech-savvy. With the digital age growing and more on-demand traffic, it’s clear that our audiences are constantly adapting to the world around them!

Rather than suppressing one channel, I think having a diverse portfolio is important. As marketers, this ensures you have a higher opportunity to reach each potential touchpoint. Smadex can help ensure you’re making educated decisions based on real-world analysis and applications (backed by our proprietary algorithms).

Multichannel campaigns powered by Smadex are the key to staying ahead. By leveraging our DSP’s products, you can create a cohesive, data-driven campaign that maximizes engagement, ROAS, and key KPIs for your marketing goals/efforts.”