Smadex Partners with Amazon Publisher Services to Drive Mobile Growth

We’re thrilled to announce that Smadex has officially integrated with Amazon Publisher Services (APS). This strategic partnership represents a significant milestone in our mission to empower our customers’ mobile growth by providing them with enhanced tools and opportunities.

At Smadex, we’re committed to delivering innovative solutions that optimize ad spending, improve transparency, and generate superior results for our clients. Our integration with APS is a major step forward in this direction, allowing our customers to access premium inventory directly from one of the industry’s most trusted platforms.

The Smadex x APS integration reduces the number of intermediaries in the supply chain, helping us identify the most direct and efficient paths to premium inventory. This translates into reduced costs, maximized ad spend, and more effective campaigns. By streamlining the supply path, we can ensure our customers get the best possible value and performance.

With a direct line of communication between Smadex and APS, our customers gain enhanced transparency and more control over their ad placements. This means access to the best inventory, more creative flexibility, and the ability to tailor campaigns to specific audiences, resulting in highly targeted and impactful campaigns.

Thanks to this integration, Smadex now has greater control over the inventory we purchase, ensuring that ad placements meet strict brand safety guidelines and quality standards. Our customers can trust that their ads are being shown in the right context, with a focus on maintaining brand integrity and protecting reputations.

One of the standout benefits of our direct connection with APS is the reduction in latency during ad serving. By minimizing delays, we can deliver ads in real-time (or with minimal lag), ensuring a seamless user experience and reducing the risk of missed opportunities. This real-time optimization leads to more efficient ad delivery and better results for our clients.

We’re excited about what this integration means for Smadex and our customers in the future. By partnering with APS, we continue to drive innovation in mobile advertising, delivering superior results and offering our customers greater control, efficiency, and transparency.

Stay tuned as we continue to push boundaries and deliver the best-in-class solutions for mobile growth!