At Smadex, we are committed to giving our clients access to high-quality ad inventory. On that note, we are thrilled to announce our new integration with Magnite Springserve. This new partnership significantly expands our Connected TV (CTV) offering, empowering advertisers to reach their target audiences more efficiently on premium, big-screen content. Your Content Goes Here

• Premium Inventory: Smadex’s integration with Magnite Springserve provides direct access to CTV inventory, including premium video. Magnite is one of the largest global suppliers of premium CTV inventory, supporting advertisers in making their businesses more dynamic, efficient, and scalable. (Source: Magnite Jounce Report)

• Transparent Supply Path: Magnite’s SPO solution ensures that a greater portion of your budget goes directly toward working media, offering a more transparent and efficient supply path. 

• • By offering buyers flexibility, they can tailor media buys to their specific KPIs, with the assurance that they are buying inventory in brand-safe, premium environments.
  • Better supply paths lead to improved performance and can positively impact reach and scale, which are key priorities for advertisers.  In addition, as brand safety moves up the priority list for buyers, the added control and transparency that SPO can provide helps ensure brand messages appear in the right environments. This, in turn, improves audience targeting accuracy while reducing waste by improving data signal integrity through cleaner paths. SPO also supports clear attribution and outcome-driven KPIs, achieving better measurement and accountability for the long term.
• Robust Data and Signals: Magnite provides rich audience and content signals, allowing for smarter targeting.

This new partnership is a game-changer for Smadex and our CTV offering. By combining Magnite’s premium supply with our precise targeting and optimization capabilities, you can:

• Maximize Reach: Access a broader pool of high-quality CTV inventory to ensure your campaigns are seen by the right viewers at the right time.
• Improve Efficiency: We’ve seen excellent performance indicators, making Magnite one of our most competitive exchanges. Its way-above-average efficiency gives it a huge advantage for maximizing client budgets. 
• Drive Performance: The robust signals from Magnite’s platform, when combined with our advanced optimization features, will lead to better campaign outcomes.

This integration has quickly proven to be the right move, positioning Magnite as a top supply ranking partner for Smadex. This is yet another testament to our commitment to building long-lasting partnerships and providing our clients with the best tools to succeed in the dynamic world of programmatic advertising.