Beyond Brand Awareness: Why CTV Is a Full-Funnel Growth Engine
Learn how to unlock full-funnel growth by turning living room views into measurable mobile conversions.
Why You Need High-Impact Creatives This Cyber Week
Black Friday and Cyber Monday represent the highest-intent shopping days of the year, making them the most critical window for apps to capture active consumers.
Why the Smadex Refresh?
Smadex has changed more in the last eighteen months [...]
The $1 CTV CPM Myth: Sometimes, You Get What You Pay For
A $1 or $2 CTV CPM can look great in a media plan. More impressions, more reach, more scale, all for less. But in Connected TV, the cheapest CPM is not always the best buy.
Why I Joined Smadex at Such an Exciting Time
I'd been watching Smadex for a while. There was a growing buzz around the company that was hard to ignore.
Rethinking Playable Ads: Scaling High-Retention UA from Mobile to Connected TV
Playable ads consistently drive exceptional user engagement, but their [...]
Smadex and OpenGlass Unlock CTV Pause Ads for Mobile Growth
Discover how Smadex and OpenGlass turn CTV pause screens into high-converting, pressure-free windows for mobile growth.
Precision & Performance: Recapping CTV Live NY 2026
Discover the 3 major takeaways on CTV performance advertising 2026, including outcome optimization, and future trends.
Driving High-Performance Growth: Smadex Officially Expands to LatAm
We recognize the immense potential and dynamism in the LatAm digital landscape, and we are excited to bring our proprietary technology to help local apps and businesses scale.
Keeping it Simple with Andrew Whiteside – CTV in the US
Learn how to make CTV campaigns engaging, measurable, and high-performing.