Last week, our Smadex Growth Squad had the opportunity to attend the App Growth Summit Berlin 2023 (AGS Berlin), and I must say that it was a remarkable experience. The event was well-organized, and the attendees were treated to a great lineup of panels and discussions that were both educational and insightful. 

One of the panels I attended was “The Art of Balance: Paid User Acquisition Channels Strategy“, which was aimed at helping app developers optimize their media mix to drive growth and maximize ROI. The panelists shared their experiences, insights, and best practices on how to create the perfect blend of tactics, channels, and data-driven decisions that suit their app’s unique needs and audience.

Pau Quevedo, the VP of Smadex, was one of the panelists who shared some knowledge about SKAN 4.0 adoption and how to use programmatic in your user acquisition strategies. His contribution to the discussion created some traction among the audience, who were very appreciative of the knowledge shared. 

Apart from the educational part of the event, the networking aspect was also top-notch. The atmosphere was friendly and relaxed, and attendees had the opportunity to connect with other professionals in the industry, share knowledge, and forge valuable partnerships. 

In summary, the App Growth Summit Berlin 2023 was a success. The panels and discussions were useful and interesting, and participants spoke highly of the educational content. The networking opportunities were fantastic, and the atmosphere was welcoming. I would definitely attend again next year and encourage anyone in the app development industry to do the same.

Well done AGS!

Check out a short recap of Pau Quevedo’s participation in “The Art of Balance: Paid User Acquisition Channels Strategy” panel.