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Brand safety and ad fraud improvements using Ads.txt
Ads.txt was one of the key buzzwords in programmatic advertising [...]
Meet Smadex at MWC 2018 in Barcelona
The Smadex team will be at MWC 2018 again this year [...]
Attribution models for mobile advertising
A well-built media plan involves the very difficult challenge of trying to [...]
Pre-bid for brand safety and viewability
Smadex takes brand safety very seriously: this is reflected in [...]
Adding footfall attribution to measure impact of location campaigns
We are excited to announce that we are offering adsquare’s [...]
Retargeting users based on real-time campaign behaviour
We’ve recently released a new retargeting feature in our self-service [...]
Awesome new features for crushing performance advertising
We’ve been working extra hard to release some truly ground [...]
Smadex adds WEVE Insights to power programmatic video buying
We are thrilled to announce that we have integrated WEVE Insights into [...]
Smadex integrates IAS for brand safety and viewability
The message is clear given the vast amount of noise [...]
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