Welcome to our blog
Smadex updates, industry news, and more!
Attribution models for mobile advertising
A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining a customer, and attributing the right merit to each of those channels [...]
Pre-bid for brand safety and viewability
Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level data via real-time reporting and with our partnership with Integral Ad Science [...]
Retargeting users based on real-time campaign behaviour
We’ve recently released a new retargeting feature in our self-service mobile DSP under the Audiences tab, called Activity Audiences. This new feature enables advertisers to generate new audience segments in real-time, based [...]
Awesome new features for crushing performance advertising
We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter. Here’s a summary of our top feature releases: New product releases: Major [...]
Smadex adds WEVE Insights to power programmatic video buying
We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix's technology, making the data available for advertisers to use to power programmatic video media buying. WEVE Insights [...]
Smadex integrates IAS for brand safety and viewability
The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad tech players to work with independent third party reporting platforms. This goes [...]
See you at Cannes Lions?
It's that time of year again that we look forward to: amazing parties on big yachts ! The Smadex management team will be attending the very sunny Cannes Lions Festival again from [...]
Ultra-fast bid-stream level reporting to optimize programmatic campaigns
We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool to better manage (optimize, control, full transparency) programmatic campaigns. This is a [...]
Smadex integrates adsquare data marketplace for video audiences
We are happy to announce our new partnership with neutral mobile data exchange adsquare, offering agencies and brands access to unique premium data providers for mobile devices. adsquare offers advertisers access to [...]