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Smadex updates, industry news, and more!
Awesome new features for crushing performance advertising
We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter. Here’s a summary of our top feature releases: New product releases: Major [...]
Smadex adds WEVE Insights to power programmatic video buying
We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix's technology, making the data available for advertisers to use to power programmatic video media buying. WEVE Insights [...]
Smadex integrates IAS for brand safety and viewability
The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad tech players to work with independent third party reporting platforms. This goes [...]
See you at Cannes Lions?
It's that time of year again that we look forward to: amazing parties on big yachts ! The Smadex management team will be attending the very sunny Cannes Lions Festival again from [...]
Ultra-fast bid-stream level reporting to optimize programmatic campaigns
We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool to better manage (optimize, control, full transparency) programmatic campaigns. This is a [...]
Smadex integrates adsquare data marketplace for video audiences
We are happy to announce our new partnership with neutral mobile data exchange adsquare, offering agencies and brands access to unique premium data providers for mobile devices. adsquare offers advertisers access to [...]
New video algorithm enables CPV + CPCV programmatic trading
We are in the process of releasing a major update to our algorithms during the first quarter of 2017. As part of this update, we will be adding new optimization goals, including [...]
An invitation to the Smadex MWC 2017 drinks
The Smadex team would love to see customers, partners, prospects, industry colleagues and friends at our MWC drinks on Monday 27th February, starting from 7pm. Come by for one or more drinks [...]
Adcolony exchange adds more global video app inventory
We are excited to announce that we’ve integrated with the Adcolony ad exchange (previously known as Opera Mediaworks or OMAX). This will give advertisers access to massive global scale of in-app video ad inventory. [...]