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Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a [...]
SKAdnetwork Checklist for publishers and ad exchanges
At WWDC 2020, Apple announced several changes to iOS 14 [...]
Smadex now part of IAB UK Transparency Framework
This digital advertising transparency initiative was developed by IAB UK [...]
ironSource in-game ad inventory now available to Smadex advertisers
The ad exchange is pairing with Smadex this month, joining [...]
A closer look to Cohort reporting
Wondering what part of your marketing is bringing you the [...]
Entravision Appoints Stephen Chung as Chief Revenue Officer for its International Digital Business
SANTA MONICA, July 14, 2020 -- Entravision (NYSE: EVC), a [...]
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