How To Maximize Campaign Optimization on SKAd
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
SKAd Is Here – Now What?
Now that Apple has officially announced the full SKAdNetwork implementation [...]
SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
Case By Case Scenarios – How to read those SKAd postbacks
By limiting the information send through SKAd postbacks, Apple is opening a new chapter in digital advertising. The only scenario where IDFA will still be available is when the user provides consent to both the publisher app and the advertiser’s app.
SKAd – What The New Data Flow Will Look Like
Post App Tracking Transparency (ATT) will change how mobile attribution [...]
Smadex and Attribution In The New SKAd Era
While we await the release of the App Tracking Transparency [...]
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a [...]